What if you could influence anyone and get them to do what you want them to do?
Well, that's exactly what copywriting is for.
Is influencing others ethical?
I'm not sure.
But what I'm sure of is that I don't know any penniless copywriter.
I know great mathematicians in bankruptcy.
I know amazing musicians sleeping under a bridge.
But I don't know any average copywriter without money.
That's what learning copywriting guarantees you: never be poor.
And before I tell you why, let me tell you why no business on the earth can succeed without decent copywriting.
Every business needs copywriting
If you own a business, read carefully what comes next.
People usually make this terrible mistake
If you ask a business owner: what is your biggest pain point?
He would tell you: we're struggling to get more traffic.
And that's why so many leaders focus on the acquisition to grow their business.
But it's like trying to fill a colander with water—it's impossible.
When a new client asks me to write a sales letter for him, I always ask them to initially run it only on half their audience.
Because I want to prove them I can make twice more money with only half their audience on the same business.
That's what copywriting is about, and that's why people pay us so much.
A great product is not enough to succeed
You can have the best product in the world. But if you are not able to sell it, do you think you will have a business?
Of course not.
That's a tragedy I know.
What a shame when I meet all those engineers spending days and nights to build the perfect product... but are unable to sell it to anyone.
Sometimes, entrepreneurs are 100% convinced their product could help many people... but no one cares.
If you're in that case, then you must learn copywriting.
It is your duty to help people understand that your product is the solution they're looking for. Otherwise they'll just pass by without even knowing it exists.
Branding needs copywriting
If you want to build a strong brand over time, then you also need copywriting.
There is no way you can build a successful brand without mastering copywriting.
Do yourself a favor and invest time in learning copywriting.
In 10 years you will thank me.
Copywriting skills will survive years
People often retort me that "copywriting is just a new trend, it will be dead in a few years".
What a terrible misconception!
If you become a great copywriter, you will understand how being a great copywriter correlates positively to understanding people deeply.
And believe it or not: human psychology has not changed in a few thousand years.
So what you learn today will still be true in 20 years, in 200 years and in 2,000 years.
And don't get me wrong, copywriting has existed in history under other names.
A great example is the religions.
Whoever wrote those sacred books were the copywriters of their time.
Whether you're a believer or not, you can't deny those books have been among the most influential of their time. From wars to monuments they heavily impacted the evolution of humanity through history.
So to summarize: you won't be jobless in 20 years if you learn copywriting today.
What if you don't own a business?
But I can already hear those who don't own a business thinking that copywriting is not for them.
And I'll explain why in a moment.
Protect yourself from people who try to influence you
You may have noticed we're being pummeled by marketing all day long.
And if you think that marketing has no effect on you...
You're being wrong again.
Take a deep breath and think of your last 10 purchases.
Were they rational? Did you plan all of them upfront? Did you need them? When and how did the desire to buy arise?
If you're a normal person, at least 3-5 of those purchases were due to marketing.
And it can be even worse for the 20% of people we call compulsive buyers.
So if you want to be able to protect you from being influenced, you need to master the art of influence.
Become a better human being
Not only mastering copywriting will allow you to save a few bucks and avoid buying useless stuff. But it will also allow you to be a better version of yourself.
Copywriting is about understanding others, developing your empathy and helping people to take action.
If used wisely, it can not only help others but also help you be a better human overall.
You will also develop your emotional intelligence and fit better in the group.
Copywriters are often inhabited with a strong passion of understanding other humans.
Attention is the new gold
Another great skill that comes with becoming a copywriter is that you're now able to win the attention of others.
It could sound silly.
But you must realize one thing.
The mighty of this world are currently at war—the war of attention.
If you don't believe me, why do you think Google is investing in self-driving cars?
To make road safer?
To increase the time people can be behind a screen either browsing the web or watching YouTube videos.
If you're able to win the attention of people, you have gold in your hand.
Especially if you create content.
Content is everywhere
If I tell you content is everywhere, should I argue?
People are incrementally increasing the time they spend consuming content online.
And that's because the supply of available content is constantly increasing.
Because it is extremely lucrative.
If you want to start creating content in your turn, you'd better master your copywriting fundamentals.
Else you have no chance since the competition has become so rude. There is no wonder why YouTubers have become invested in copywriting lately.
Do you know how the YouTube algorithm works?
One of the key factors is the watch time.
If you are unable to keep your watchers watch the entire video, then the algo will penalize you.
And how do you force your watchers to watch until the end?
It is exactly the same as forcing your readers to read until the end.
And that's what copywriting allows you to do.
If you've read the article, you should now be fully convinced you need to invest some time learning copywriting.
And I didn't even mention the fact that copywriting will help you:
- Sell more books
- Negotiate a higher salary
- Succeed any job interview
- Seduce the most pretty people
- Better educate your children
- And much more...
So if you want to start now, you can check my practical guide to write your first copy.